iNDX Overview
Building the intelligence layer that connects people, businesses, products, places, events and experiences – making the real world discoverable in the AI era.
A massive economic transformation is underway—powered by new technologies, business models, and growth paradigms that are reshaping how value is created and decentralizing wealth creation so it can benefit many, not just a few.
But a major bottleneck stands in the way of this broad-based economic resurgence: findability.
For the smallest economic actors—small businesses, freelancers, solopreneurs, communities, and households—to prosper in the next economic supercycle, what they create and sell must be found by the right person at the right time.
The Google 1.0 era rewarded size and advertising spend, not merit. If the AI era simply recreates that system, the next wave of economic growth will again benefit only the largest players, and the opportunity to rebuild a strong middle class will be lost.
iNDX was created to fix this.
iNDX builds AI-ready indexes that make people, businesses, products, places, events and experiences discoverable—so opportunity flows to the many, not just the few.
The platform is focused on the outdoor industry and consists of four interconnected systems that work together to strengthen industries, communities, and ecological spaces.
The iNDX Platform
SIG = Signal Intelligence Graph
IndustrySIG
Fixing findability for businesses.
IndustrySIG maps the companies, products, and services within an industry so they remain visible in the AI era.
Instead of discovery being dominated by the largest platforms, structured indexes allow AI systems to surface the best and most relevant offerings, regardless of company size.
The goal: make every business and professional discoverable.
NetworkSIG
AI-native professional networking.
NetworkSIG replaces traditional professional networking with AI-driven connection and collaboration, matching people based on what they offer and what they need.
Key features:
- AI agents perform networking and discovery;
- Profiles are portable and user-owned;
- Connections form based on intent and capability, not platform algorithms;
- The result is a decentralized professional network built for the AI era.
- Get yourself ready for networking using AI. Build your personal identity document (PID) now. The template is here: https://projects.eddiesoehnel.com/adminprojects/personal-identity-document-template
TerraSIG
Intelligence for ecological spaces.
TerraSIG organizes fragmented information about conservation, funding, technologies, and policies into a single AI-powered discovery system.
Think of it as a Bloomberg Terminal for ecological spaces.
By structuring this knowledge, TerraSIG connects:
- ecological projects;
- funding opportunities;
- technologies and strategies;
- policy frameworks and stakeholders.
The result is faster, smarter action for conservation, stewardship, and ecological innovation.
Snap For Science
Frictionless citizen science at planetary scale.
Snap For Science connects the other components of iNDX—focused on industry—with the public.
A simple smartphone photo becomes structured environmental data.
Each image contributes to an open ecological dataset while also linking the people who visit ecological spaces with the businesses and organizations that support them.
A Connected System
Each component strengthens the others:
- IndustrySIG maps economic activity;
- NetworkSIG connects the people doing the work;
- TerraSIG organizes solutions for protecting and managing ecological spaces;
- Snap For Science engages consumers while generating real-world environmental data.
Together they form a new discovery and intelligence layer for the outdoor economy.
Who Is Using Index
We’re beginning with the North American watersports paddling ecosystem at https://paddlenet.earth
Industry Indexers And Snap For Science Stewards
Industry Indexers
iNDX is building the platform.
We’re connected to and creating an iNDX for the North American watersports paddling ecosystem.
We need others who are connected to their industries who want to do the same.
What you get:
- Access to the iNDX CO+ platform for help building, operating, and sustaining an industry index;
- A turnkey platform built for indexing and discovery in the AI era;
- A repeatable revenue model with the majority of earnings going to you.
If you have an industry you care about — and want to turn your insider knowledge into an asset — please reach out.
Snap For Science Stewards
Snap For Science is building a distributed ecological intelligence layer that we believe will realize its best outcomes when it is operated by people at local levels.
We need Stewards to take responsibility for their local ecological spaces.
What you get
- Access to the iNDX CO+ platform for help building, operating, and sustaining a Snap for Science program for their ecological space;
- A turnkey citizen-science platform;
- A revenue share from donations generated locally.
If there’s a place you care about — and want to help protect, measure, and fund — Snap For Science gives you infrastructure to do it.
CO+ Platform
Industry iNDX members, Indexers, and Stewards receive full access to iNDX CO+ — a unified platform that brings together community discussion, a living knowledgebase, member support and feedback, product updates, and email communications in one place.
The platform is designed to capture insights, organize shared knowledge, and help members stay informed while collaborating around the tools, strategies, and opportunities emerging in the AI era.
About Us
iNDX was created by Eddie Soehnel, a serial entrepreneur building future-proof companies designed to thrive in the decades ahead.
iNDX was spun out of his work as a futurist, where he researches and publishes forward guidance on business cycles, exponential technologies, emerging business models and consumer shifts.
Learn more about his work at www.EddieSoehnel.com
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CO+ Platform Summaries
iNDX CO+ Update - May 11-May 25 2026: PaddleNet.earth Is Coming for Findability in the Paddling Industry: What I Need From You
iNDX CO+ Update: My next major tool release is here - I rebuilt indx.earth for the AI era and open sourced the builder so you can copy it
iNDX CO+ Update (Apr 13 - Apr 26): A powerful new AI findability tool to analyze your website
iNDX CO+ Update (Mar 30-Apr 12): A new revenue stream just opened - most aren't paying attention. Join my Zoom office hours if you need help
iNDX CO+ Update (Mar 16-29): I'm releasing the next tool. Takes 10 minutes. Changes everything.
iNDX CO+ Update: Highlights From March 2 to March 15 2026: AI Productivity Gold Rush Is Here - STOP! Don't FOMO! Do This Instead. Here Is Why
iNDX CO+ Update: Highlights From February 16 to March 1 2026 - Start Doing This Today...Your Future Self Will Thank You
iNDX CO+ Update: Highlights From February 2 to February 15 2026 - Please contribute to the Google Sheets master Paddling Industry Graph
iNDX CO+ Update: Highlights From January 19 to February 1 2026 - Here is the Master Findability Framework I promised
iNDX CO+ Update: Highlights From January 5 to January 18 2026 - The Findability Breakthrough
Wiki
License
White Papers
We’ve developed and refined a number of white papers that helped shape the ideas and architecture behind iNDX and its components.
IndustrySIG
- Industry Index For The AI Era: https://docs.google.com/document/d/18N4xmQWO2M3fzC_1o2baHnrJFlfOuXjOBEUS2crmC9Q/edit?usp=sharing
NetworkSIG
- Decentralized AI-Native Professional Networking: https://docs.google.com/document/d/1ZRELDV0Z77YeVsxXid1EFsATBwrmexVJHhwc1faIIzI/edit?usp=sharing
Snap For Science
- Use Case: Boost Conservation, Stewardship And Funding For Natural Spaces: https://docs.google.com/document/d/1j2SSwzAKAAsnebkG1n1FA7fDm6p0D8o0ZJBhypbULr4/edit?usp=sharing
Other
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Future Growth Engines For The U.S.: The One Starting Now That Unlocks America’s Next Economic Supercycle: https://docs.google.com/document/d/1WMY24vrRMjzs6VLTfQmx6cFPZi9Nq5Ac9rL3fhvVsrc/edit?usp=sharing
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The U.S. Interconnected Ecosystems Renaissance: A Strategic & Tactical Guide to Building the Next American Growth Engine: https://docs.google.com/document/d/12jKSUYFg0DsqGtLeaSvJV31Zh0DfobM0Gfz4syGaGMM/edit?usp=sharing